The West African market for automobiles is very mature and competitive, requiring a great deal of expertise and specialty selling. Stallion through its four decades of understanding of the complex market and its constant efforts has managed to achieve a leadership position, enjoying absolute customer loyalty.
The group is largely credited for opening exciting frontiers of motoring to the West African people and providing them with first hand experience of world class automobiles as enjoyed by the developed countries.
For instance, Stallion is the Sole Exclusive Representatives/Distributors for the following brands:
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The success of Stallion stems from its untiring pursuit for automotive excellence.
The company's strategy has been to stay close to the customers, understand their needs and exceed their expectations.
Stallion owns a string of showrooms and after sales centres spread across most countries in West Africa giving a geographical reach envied by its competitors.
The key factors for Stallion's success are:
| Excellent distribution network with strategic location enabling nationwide presence. |
| Competitive pricing. |
| Excellent nationwide after sales service a definite pre-requisite and selling advantage for the image and reputation of the Stallion Group. |
| The group's overall reputation in the market, stemming from the success of its other business lines |
The pre-requisite of every satisfied customer is the timely after sales support that he receives in terms of service and repairs. The company operates an extensive network of workshops that are equipped with all modern state of the art facilities to serve the ever-growing list of satisfied customers. The workshops are located at various locations taking into mind the convenience of the customers.
Porsche continues to increase its presence all around the world and they have been adding new products to thier portfolio that will enhance their already broad range of models.
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Honda cars are known worldwide for their stylish Design, affordability, functionality, reliability and safety. They are a world wide standard for innovations in motoring technology.
The efforts of Stallion in projecting the brand and rapidly increasing the market share have received recognition by the Honda Company of Japan. The company has won the various awards including the award for best customer service in Africa and the award for excellence in sales performance in the year 2002.
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Audi of Germany is the manufacturer of exquisite, attractive, sophisticated and technically perfect cars. Audi's are famed for their contemporary styling and futuristic design. This brand is an ultimate statement of fashion and lifestyle in the modern world. Concept cars like Audi require elaborate marketing and management skills. By the successful launch and marketing of the understanding of the deluxe segment, Stallion has displayed that the right product in the right hands can do wonders and create success stories even in the most highly competitive markets.
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European Cars have always appealed to the customers for their contemporary and stylish designing. Volkswagen is recognized as an outstanding example of German engineering and precision. The launch of Volkswagen cars by Stallion has initiated a new regime of highly functional cars of the new generation.
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The large segment of customer in West Africa have always felt that they have been ignored and left behind by the top end car dealers often at the mercy of second hand cars (popularly known as Tokunbo cars).
Stallion has tried to correct this feeling by the launch of quality conscious and yet stylish Hyundai Cars. The Hyundai cars are made by the Hyundai Motor Corporation of Korea and has come to be recognized as one of the new icons of the motoring world. Hyundai Motor Company is an ISO 9001 certified company and has won various awards as recognition for the quality of its cars.
By the launch of the Hyundai brands of cars in West Africa, Stallion has made an all out effort to provide the people of West Afrcia with affordable and quality cars.
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European cars hitherto were the forte of the urban upper class and were always looked upon as objects of desire. There has always been a craving among the masses to own an affordable European car. Stallion in its philosophy has always believed that the "customer is the King" and should have access to the best variety of brands available round the world. In order to achieve these goals Stallion launched Skoda branded cars in West Africa successfully.
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Stallion recently tied up with Mahindra of India to launch its vehicles in the West African market.
With Mahindra, Stallion targets the lower cost segment of the customer base whilst delivering robust vehicles with the requisite specifications.
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