Stallion has achieved a market leadership position in rice through a longer term strategy of gaining customer loyalty for its brands by focusing on quality and fair pricing.

The group introduced a pioneering concept of packaging essential food items into a multi brand package in a generic market where rice was predominantly just sold as "rice". Stallion rice identified as one of the leading consumer brands in the country.

Stallion's various brands include Caprice, Better Rice, Siamese Jewel, Freedom, King Elephant, Golden Choice, Sarina, Angelinas, Unity, Queen of Hearts, Rice World etc.

Stallion imports rice from various parts of the world including Thailand, India, Vietnam and USA from renowned suppliers that is sold through an extensive and widespread infrastructure.

The group's success on rice has resulted in its logical backward integration into Rice Milling in West Africa in association with global leaders in rice technology and production on one side and the local state governments and farmer bodies on the other side.