Commodities

Rice

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Stallion has achieved a market leadership position in rice through a longer-term strategy of gaining customer loyalty for its brands by focusing on quality and fair pricing.

The group introduced a pioneering concept of packaging essential food items into a multi brand package in a generic market where rice was predominantly just sold as "rice". Stallion rice is identified as one of the leading consumer brands in the country.

Stallion's various rice brands include: Royal Stallion, Royal Stallion Platinum, Royal Stallion Gold, Royal Stallion Jasmine, Stallion, Caprice, Caprice Gold, Lucky Thai, Union, Tomato King, Tomato Aroso, African Princess, Alohaa, Freedom, Golden Choice, Golden Choice Premium, L'amour, Magic, Sonam, SSS, Sunflower, Taj Mahal, Uncle Tom, King Elephant & Sona

Stallion sources rice from Thailand, India, Vietnam, Brazil and USA from world leading suppliers and has a strict regime of quality control.

The group's success on rice has resulted in its logical backward integration into Rice Milling and Farming in Nigeria in association with global leaders in rice technology and production.

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